When a consumer can go down the street and buy the same exact product from your competitor, how can you compete?
当消费者可以在街上从竞争对手那里购买完全相同的产品时，您如何竞争？
One way is price. The other is to compete for the customer’s experience, which we discuss with Andrew and Paul Walser, respectively CEO and President of Walser Automotive Group, and the latest guests on NADA’s podcast Driving Ahead.
一种方法是价格。另一个是争夺客户体验，我们与 Walser 汽车集团首席执行官兼总裁 Andrew 和 Paul Walser 以及 NADA 播客 Driving Ahead 的最新嘉宾讨论了这个问题。
Perfecting the sales process is a constant quest for the Walsers. Their focus on simplifying the car-buying experience has led them to do things differently than most dealerships, including:
完善销售流程是 Walsers 不断追求的目标。他们专注于简化购车体验，这导致他们的做法与大多数经销商不同，包括：
- A quick in-and-out transaction where a customer can pick up a new vehicle in 15 minutes or less.
快速进出交易，客户可以在 15 分钟或更短的时间内提车。 - One Person, One Price philosophy
一人一价的理念- One Person: One salesperson guides a customer through the entire process
一人：一名销售人员指导客户完成整个流程 - One Price: Vehicles are listed with the dealership’s best offer from the beginning
单一价格：车辆从一开始就以经销商的最佳报价列出
- One Person: One salesperson guides a customer through the entire process
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Flattening the F&I process: Most Walser salespeople handle F&I, with a few specialists available for those transactions that need a little more attention.
扁平化 F&I 流程：大多数 Walser 销售人员负责处理 F&I，只有少数专家负责那些需要更多关注的交易。
